Love local: Marikina’s Best – Shoes. Food. Places.

Love Local – the other way to tell everyone to love our own. Love our very own Philippines.

And if there’s someone who should  patronize our local product or Gawang Pinoy / Tatak Pinoy that should be us, Filipinos.

Let’s show our support to local craftsmanship and to all the raw talent of Filipinos behind the local product by patronizing our own. Like the annual Sapatos Festival 2015 of Marikina which started last October 26 and will last until December 30 of this year only.

Love local!

Love local!

Known from durability and high quality footwear, Marikina is currently handling the the annual Sapatos Festival 2015.

The event will not only promote  world-class shoes but will also promote the hand-made bags and other local products from the Shoe Capital in the Philippines

Why you should go to Sapatos Festival 2015?

  • You will witness MEGA SALE of shoes of locally made brand shoes.
  • You can contribute to the local shoe industry of the Philippines and  appreciate the craftsmanship of Filipinos
  • These local products are perfect gifts for your loved ones

So two weeks ago, I was invited by the Marikina Public Information Office with the help of my friend to be part of the Marikina Grand Tour.

Through the grand tour, I got to experience the best of Marikina including its historical landmarks, shoe factories, and food establishment.

With my fellow bloggers and Mr. Brian Tenorio, renowned shoe designer.

I was with other bloggers and was ushered by none other than Mr. Brian Tenorio, renowned fashion shoe designer. Here are our destination:

  1. Valentino Shoes

Valentino stores are located at Marikina Shoe Gallery, The Landmark, Shoe Mart – Valenzuela, and Marikina Shoe Trade Fair . Photo by: Queenie Vinluan

Valentino Shoes Inc started way back 1932 but it was registered as family owned corporation 0nly on 1973. The third generation of the Family is currently handling the business.

Ms. Dolora Dela Paz, head of the operation of Valentino Shoe Inc, admitted that their sales slackened over the years as imported brand of shoes penetrated the country.

Valentino only have 65 employees and  can only produce at least 3000 shoes a month

Aling Alita Morez, Valentino worker

Aling Alita Morez, Valentino worker

Aling Alita, 58, is one of the 65 employees of Valentino Shoe Inc. She’s been working in the factory for 28 years already.

Though she admitted how her work is affected on the struggling shoe industry, she has no option but to remain on the factory since that’s the only job she’d grew up with.

“Hulmahan” in Valentino’s factory

3. Gibson’s shoe factory

Gibson is known for its military shoes. It is the supplier of military footwear products of the Armed Forces of the Philippines.

This just one of the shoe branches of Gibson's

This is just one of the shoe branches of Gibson’s

Gigantic machine from Gibson's shoe factory

Gigantic machine from Gibson’s shoe factory.

Gibson’s is one the successful local shoe brands and  they are also importing to our neighboring countries! (Proud Pinoy here!).

From my observation, the key factor of their success is their hunger to innovate their product and being a risk taker to bid and sell their brand.

They maximize their strength and were able to saturate different agencies and private companies for their product.

3. Marikina Shoe Museum 

Welcome to Marikina Shoe Museum!

Welcome to Marikina Shoe Museum!

Inside the Marikina Shoe Museum

Inside the Marikina Shoe Museum

The museum features the world class shoes of Marikina. The Different types of shoes from designer, stiletto, sandals, doll shoes, wedge, and other shoes worn by celebrities, politicians, and other influential personalities can be seen in the museum. It also showcased the hundreds of shoe pairs of former first lady Imelda Marcos.

Shoes worn by influential personalities

Shoes worn by influential personalities

Some pairs of shoes of Former First Lady Imelda Marcos

Some pairs of shoes of Former First Lady Imelda Marcos

You can visit the museum from Monday – Sunday 8am to 5 am with an affordable fee of Php 50.00. It is located at J.P Rizal St. Marikina near Our Lady of the Abandoned Church.

To wrap up our tour, we experience Marikina’s cuisine with the help of Industriya Marikina

Cozy ambiance and scrumptious food that's what Industriya Marikina will offer you!

Cozy ambiance and scrumptious food that’s what Industriya Marikina will offer you! Photo by: Ms. Kara Santos of Visit her wonderful travel and adventure blog.

Inside the Industriya Marikina

Inside the Industriya Marikina

Industriya Marikina’s Chef made their marikina recipe for us. Take note: These food are not on their menu.

Love Local: These are the main course

Love Local: These are the main course



Kakanin with langka, ube, and others inside

Their very own bibingka!

Their very own bibingka!




You can also have your event here at Industriya Marikina. Here is their sample venue

You can also have your event here at Industriya Marikina. Here is their sample venue

More than the beauty of Marikina and its rich history, the tour allowed me to see how we can boost the local shoe industry of our country. If you are aware enough on the news about how our shoe industry has struggled over the past years due to the competition of imported shoe brands and shoes that are made in China, you then know what I mean.

If all imported shoe brands will continue to penetrate our country, our local shoe industry will soon die down. But of course, we won’t allow  that unfortunate event to happen. I know I’m not alone with this effort to promote and love our own.

Because if that happens, the livelihood of Filipinos depending on this industry will be affected. Like the photos below:




Aling Alita Morez, Valentino worker

Aling Alita Morez, Valentino worker

Our local shoe industry has a GRAND POTENTIAL to make it once again be on the top market. But how will this happen? It needs COLLECTIVE EFFORT. The government can’t do it alone neither the local brands. We need each and every one.

Let’s run a campaign to boost our local shoe industry. Let the government, Filipinos, media be united for this.  If you are one with me, let’s start this campaign.

It’s a slap on me if I didn’t contribute something. This experience helps me to put up a blog focusing on promoting our very own – loving local.

Let’s love our own 💝

P.S: The idea of putting up a blog about loving local or our own is still on the process. If you are willing to collaborate and help, shoot me a message at

I know you are amazed with the qualities of the photos. Most of the Photos came from my friend, Queenie Vinluan, a very talented photographer/ layout artist. Check her Instagram account (@kweeeni)

16 thoughts on “Love local: Marikina’s Best – Shoes. Food. Places.

  1. Great to see Valentino Shoes again after some time; it saddened me when they closed shop in Cubao X. 😦 But yeah, if I may ask – where are they located now in Marikina? 🙂 I’ve read somewhere that they accept shoe repairs and specialize in resoling high-end men’s footwear.

    Liked by 1 person

    • Valentino shoes is located at #121 Malaya St. malanday, Marikina City. Or contact them at 9420674/ 0923437422. Yes they are accepting shoe repair. They still have stores in landmark – makati, sm valenzuela and in marikina shoe gallery and marikina shoe trade fare

      I have to agree that shoe factories in Marikina like the Valentino are already struggling. You could visit the valentino factor and you will see what i mean.

      Let’s love our local 🙂

      Liked by 1 person

  2. uii the factory of Valentino Shoes is near to our home na 🙂 My parents were shoemakers before and my grandparents had a factory too, making bakya and school shoes, but it closed down due to high demand of mass-produced shoes ( made in China/etc 😛 ) Sadly, many Marikeños also lost their jobs then. So I’m really happy that Marikina is promoting its good product again and again! Support local!

    P.S. How did you find Marikina? Nakapag-uwi ka ba ng sapatos? 😉 pag meron ulit kayong tour here, sama ako 😀 I’d love to support my hometown’s craft. thanks Amae!

    Liked by 1 person

    • Hi ate. I was invited by the Marikina PIO. I also send your email ate sa kanila. Next time po ate para sama sama na tayo. Nakakalungkot po talaga yung makita ang factory nagstruggle. 😦 See you ate when I go sa Marikina. I rcvd 1k worth of gift check po. Hehe will be at the marikina grand sale ate.

      Kaya it is high time to support our very own local. 🙂


  3. As a Marikeño, nalungkot din talaga ako na unti-unting nawawala ang sigla ng industriya ng sapatos dito sa amin. I came from a family of shoemakers din, kaso malaking struggle talaga ang mga imported and cheaper shoes sa maraming mga sapatero. Good thing may mga ganitong projects and City Government namin to help boost the industry kung saan talaga kami kilala 🙂 Also as a Marikeño, I can say this is a feel-good article. Nakaka-uplift! Thanks! 🙂

    Liked by 1 person

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  6. Nagtatrabaho ako sa isang tindahan ng sapatos sa Saudbh at maaari ba akong bumili ng ilang mga modelo kung Arselto ilang mga larawan
    Gusto kong banggitin mo dito please. ?? Ipadala ilang mga larawan ng ilang mga modelo


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