Love Local – the other way to tell everyone to love our own. Love our very own Philippines.
And if there’s someone who should patronize our local product or “Gawang Pinoy / Tatak Pinoy“ that should be us, Filipinos.
Let’s show our support to local craftsmanship and to all the raw talent of Filipinos behind the local product by patronizing our own. Like the annual Sapatos Festival 2015 of Marikina which started last October 26 and will last until December 30 of this year only.
Known from durability and high quality footwear, Marikina is currently handling the the annual Sapatos Festival 2015.
The event will not only promote world-class shoes but will also promote the hand-made bags and other local products from the Shoe Capital in the Philippines
Why you should go to Sapatos Festival 2015?
- You will witness MEGA SALE of shoes of locally made brand shoes.
- You can contribute to the local shoe industry of the Philippines and appreciate the craftsmanship of Filipinos
- These local products are perfect gifts for your loved ones
So two weeks ago, I was invited by the Marikina Public Information Office with the help of my friend to be part of the Marikina Grand Tour.
Through the grand tour, I got to experience the best of Marikina including its historical landmarks, shoe factories, and food establishment.
I was with other bloggers and was ushered by none other than Mr. Brian Tenorio, renowned fashion shoe designer. Here are our destination:
- Valentino Shoes
Valentino Shoes Inc started way back 1932 but it was registered as family owned corporation 0nly on 1973. The third generation of the Family is currently handling the business.
Ms. Dolora Dela Paz, head of the operation of Valentino Shoe Inc, admitted that their sales slackened over the years as imported brand of shoes penetrated the country.
Valentino only have 65 employees and can only produce at least 3000 shoes a month
Aling Alita, 58, is one of the 65 employees of Valentino Shoe Inc. She’s been working in the factory for 28 years already.
Though she admitted how her work is affected on the struggling shoe industry, she has no option but to remain on the factory since that’s the only job she’d grew up with.
3. Gibson’s shoe factory
Gibson is known for its military shoes. It is the supplier of military footwear products of the Armed Forces of the Philippines.
Gibson’s is one the successful local shoe brands and they are also importing to our neighboring countries! (Proud Pinoy here!).
From my observation, the key factor of their success is their hunger to innovate their product and being a risk taker to bid and sell their brand.
They maximize their strength and were able to saturate different agencies and private companies for their product.
3. Marikina Shoe Museum
The museum features the world class shoes of Marikina. The Different types of shoes from designer, stiletto, sandals, doll shoes, wedge, and other shoes worn by celebrities, politicians, and other influential personalities can be seen in the museum. It also showcased the hundreds of shoe pairs of former first lady Imelda Marcos.
You can visit the museum from Monday – Sunday 8am to 5 am with an affordable fee of Php 50.00. It is located at J.P Rizal St. Marikina near Our Lady of the Abandoned Church.
To wrap up our tour, we experience Marikina’s cuisine with the help of Industriya Marikina
Industriya Marikina’s Chef made their marikina recipe for us. Take note: These food are not on their menu.
More than the beauty of Marikina and its rich history, the tour allowed me to see how we can boost the local shoe industry of our country. If you are aware enough on the news about how our shoe industry has struggled over the past years due to the competition of imported shoe brands and shoes that are made in China, you then know what I mean.
If all imported shoe brands will continue to penetrate our country, our local shoe industry will soon die down. But of course, we won’t allow that unfortunate event to happen. I know I’m not alone with this effort to promote and love our own.
Because if that happens, the livelihood of Filipinos depending on this industry will be affected. Like the photos below:
Our local shoe industry has a GRAND POTENTIAL to make it once again be on the top market. But how will this happen? It needs COLLECTIVE EFFORT. The government can’t do it alone neither the local brands. We need each and every one.
Let’s run a campaign to boost our local shoe industry. Let the government, Filipinos, media be united for this. If you are one with me, let’s start this campaign.
It’s a slap on me if I didn’t contribute something. This experience helps me to put up a blog focusing on promoting our very own – loving local.
Let’s love our own 💝
P.S: The idea of putting up a blog about loving local or our own is still on the process. If you are willing to collaborate and help, shoot me a message at firstname.lastname@example.org
I know you are amazed with the qualities of the photos. Most of the Photos came from my friend, Queenie Vinluan, a very talented photographer/ layout artist. Check her Instagram account (@kweeeni)